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DatVietVAC Group Holdings


FIRST in Communication, Media, Entertainment, Television Investment & Management.  

We offer end-to-end brand, marketing, media and communication solutions to marketers and media owners.

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Why DatVietVAC Group Holdings?

With a group of 9 independent companies, DatViet VAC is the first diversified media, communications and entertainment group in Vietnam, which offers end-to-end brand, marketing, media and communication solutions to marketers and media owners: 

DatViet VAC Group HoldingsFounded on April 20th, 1994, DatViet VAC Group Holdings is the first privately-owned media and advertising agency in Vietnam. DatViet VAC remains its leading position in the industry when continues to be the first in billing for 22 consecutive years for a media and communication group in Vietnam.


DatVietVAC OOH is known as the biggest Out-of-home Advertising Company with 20 years of experience.

Our strategy is always being the leader in providing outdoor advertising services. By combining creativity, high quality products and strategic development, we have helped our advertisers successfully reach their potential customers since 1993.

DatVietVAC Media

Established in 1994, DatVietVAC Media is the trusted partner of more than 50 multinational and local advertisers and media agencies operating in Vietnam. At present, DatVietVAC Media professionally focuses on providing its clients with Customer insight, Syndicated and Proprietary Research, Media strategic planning and buying for all media and digital campaigns.

For 15 years consecutively, DatVietVAC Media has always ranked first in national media market share. As a result, DatVietVAC Media has been able to transfer its advantages in huge media buying volumes into privileges and benefits for our clients.


Founded in 1995, TK-L has expanded its operation into Media, International Sports and Drama TV Content with customized Media services including strategic media planning and buying, new medium development and execution.

When the market was flooded with copyright infringements, TK-L became the first company which provided licensed international programs to TV channels, and facilitated Vietnam’s integration into the international copyright practices.

Dong Tay Promotion

Established in 2000, when entertainment shows were almost non-existent, Dong Tay Promotion became the first to bring international formatted entertainment shows to Vietnam, and the first to acquire production know-how and technology, with its own professional production team.

Dong Tay Promotion focuses on core services including of TV content production such as Game show, Reality show, Music show, Travel show, Variety show, Event and Project Management.

D.I.D Group

With the purpose of bringing international standard to Vietnamese Media industry, in 2003, DatVietVAC established D.I.D Media & D.I.D TV in 2006.

The two companies are the first to provide TV channel restructuring solutions, including: tailor-made program development and production, TV channel management and investment. Our professional and in-depth human resource combine with local market understanding make us a credible partner for both local & international organizations.

M&T Pictures

In 2005, M&T Pictures was established and was the first content producer who set the standards for TV drama productions. When foreign series movies, most were from Korea, dominated Vietnamese television, the founding of M&T Pictures in 2005 marked a profound change to viewers’ taste.

With specialization in producing TV series, movies, M&T Pictures provides the customers Media Content i.e. TV Drama / Movies; Product Placement as an Effective Brand Communication Solution; TV Drama Broadcasting Sponsorship / Spot-buying package; Publish TV Dramas in mass market.


Dzones is a digital platform that offers diversified content. This platform aims to provide customers outstanding experience on all digital devices including laptop, smartphone, tablet, set-top-box and Smart TV. 

Karisma Looks

Founded in 2016, Karisma Looks, the latest offering of DatViet VAC Group Holdings, was born to meet the high demand of Vietnamese talents having world-class modeling and acting ability. The agency specializes in sourcing and representing Vietnam’s best talent and provides modeling services to serve the needs of clients both locally and internationally. Nomad MGMT VietNam

Since its founding in 2001, NOMAD MGMT has been recognized as one of the most respected global scouting and personal model management agencies in the world. Within our first year, NOMAD‘s models appeared in highly coveted advertising campaigns such as Abercrombie & Fitch, American Eagle, Diesel, DKNY, ESPRIT, Giorgio Armani, Jil Sander, Levi’s and Salvatore Ferragamo. In the last decade-plus, we have added the likes of Gucci, Prada, Miu Miu, Calvin Klein, Bottega Veneta and Louis Vuitton to name only a small few.The opening of Nomad’s new office in Ho Chi Minh City in 2017 will bring global style of model management to the industry’s local models, talent and clients alike. Nomad’s aim is to be the first international agency to truly bridge the gap between the global markets and the local fashion business.

Here, at DatViet VAC, the commitment that unites all of us is the strong desire to deliver joy and inspiration to audiences, pushing back the boundaries of human creativity and constant practice. To achieve this, we provide the best working conditions possible for every employee as their FIRST HOME to keep them always motivated and inquisitive, so that they enjoy producing masterpiece as much as audiences enjoy seeing it.   

For more than 20 years, we believe giving back to the community is one of a dominant genes that codes for our business operation. DatViet VAC has been devoting much of our time and resources to charitable activities. Whether it is the BBGV Annual Fun Run for Charity, helping needy people whose lives affected by natural disaster, or supporting Nam Phuong Foundation – a bridge building charity by students in Vietnam as the main media sponsor, we’ve dedicated to create positive impacts in the society.  

We are proud of what we’ve done so far to contribute to the community, and at DatViet VAC, we have a strong belief that our privilege is to sustain this legacy.  

Career development, Training activities are what we do offer our employees equally. We pay attention to training and developing our people. Business courses are built up to develop staff’s competences and accelerate their careers.

We attract, retain talents and encourage employees to better themselves by learning and find ways to do the best.

We encourage them to grow with the company growth and work with professionalism, ethics, enjoyment, responsibility as well as creation.

Life at DatVietVAC Group Holdings

  • DatViet VAC Teambuilding Hồ Tràm 2016
  • DatVietVAC Charity trip to Vĩnh Long 2017
  • DatViet FunRun for Charity 2016
  • DatViet VAC Year End Party @ Intercontinental 2016
  • DatViet VAC Mid year meeting 2017
  • A working day @ DatViet - Internal Audit
  • Fun Run 2015
  • Fun Run 2015
  • Hard Rock

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